Our Initiatives For Activating the Market
AAI Society runs three initiatives that together build the market infrastructure for Proof-of-Control. Each one solves a different piece of the adoption puzzle: making the category visible to buyers, defining the standard so claims can be evaluated, and creating the insurance mechanisms that drive enterprise-wide adoption.
Initiative 1
Buyer activation
Trust in a new category has to come from a neutral party — not from any single vendor.
When a vendor publishes a use case, it's marketing. When an industry association publishes it, it's evidence. AAI Society occupies the only position where buyer trust, vendor neutrality, and market-building intersect.
Focus industries: Healthcare, finance, supply chain, and other sectors where AI handles data that can't be compromised.
Where we are
Soft-launched at Davos at the USA House.
Produced our flagship conference with Linux Foundation Decentralized Trust.
Co-hosted our first CISO event with Polaris Collective during RSA Conference.
Building category awareness
Events, briefings, conferences, and peer conversations that put Proof-of-Control in front of the leaders buyers trust. The category doesn’t exist until buyers hear the name from those leaders.
Generating market evidence
Vendor-neutral artifacts buyers can trust and share internally: the State of Proof-of-Control report, a use case library, and the Proof-of-Control registry. Internal champions need assets to get alignment and move through procurement.
Driving enterprise engagement
CISO/CIO/CTO roundtables, executive briefings, and the language boards need to capture agent value, not constrain it. Equally important is equipping C-Suite and boards with the business case for Proof-of-Control.
Initiative 2
The Proof-of-Control Initiative
Certification, insurance, and procurement all require the same thing: a shared definition.
As buyers start to realize the importance of verifiable AI, any vendor can claim verification. There is no shared definition of what verification means, no way to evaluate the claim, and no framework for third-party assessment. Vendors with real technology can't differentiate from those who just claim the label. Enterprises can't compare solutions. Insurers can't underwrite a property no one has defined.
The Proof-of-Control Initiative is building the first shared standard that defines what cryptographic verification means and how to evaluate whether a system delivers it. Co-chaired by Ken Huang, with founding enterprise participants from SAP, AstraZeneca, NVIDIA, Stanford, Cisco, and the Linux Foundation.
Learn more about the Initiative →What the standard delivers
A system has the Proof-of-Control property or it doesn’t.
Evidence at the moment of execution, not reconstructed later.
Conformance levels built for third-party assessment from day one.
Defines the property, not the mechanism.
Built by the enterprises that deploy AI and the builders who make Proof-of-Control products.
Maps to MAESTRO, AICM, OWASP AIVSS, and AIUC-1.
Initiative 3
Insurance activation
When insurers can price verification, every enterprise has a reason to adopt it.
Insurers pricing AI risk today are flying blind, relying on questionnaires, vendor claims, and behavioral assessments. None of these constitute independent evidence. Proof-of-Control changes the evidence to cryptographic, tamper-resistant proof at the point of execution.
AAI Society creates insurability by producing three things insurers need: enforceable standards, auditable evidence, and credible eligibility.
Where we are
Insurance working group forming. Carrier roundtables in 2026. First underwriting pilots in 2027.
What changes for insurers
Association defines Proof-of-Control standard
Proof-of-Control property produces auditable data
Insurers price risk
Insurance drives adoption
Three-year roadmap
Each initiative builds on the others. The standard enables certification. Certification enables insurance. Insurance drives enterprise adoption.
2026
Category Creation
Buyer Activation
- •Proof-of-Control enters industry vocabulary
- •Registry live
- •State of Proof-of-Control report published
- •CISO leaders circle established
Proof-of-Control Initiative
- •Initiative launched with founding enterprise members
- •Standard v1.0 and conformance framework published
Insurance Activation
- •Insurance working group convened with carrier partners
- •Actuarial data requirements defined
2027
Enterprise Adoption
Buyer Activation
- •Registry is filled with use cases
- •Enterprises referencing Proof-of-Control in RFPs and procurement
- •CISO adoption playbook published
Proof-of-Control Initiative
- •First application profiles (Payment, Compute)
- •Industry working groups launched
- •Proof-of-Control Certification launched
Insurance Activation
- •First underwriting pilots with carrier partners
- •Proof-of-Control certification as rating factor
2028
Scale Ecosystem
Buyer Activation
- •Registry filled with deployment updates and scaling pilots
Proof-of-Control Initiative
- •Practitioner Proof-of-Control certification launched
- •Regulators referencing the standard
- •Industry-specific profiles for 5+ sectors
Insurance Activation
- •Insurers requiring Proof-of-Control for AI coverage
- •Certification tied to premium pricing
The category won't build itself.
Whether you're building Proof-of-Control technology, deploying AI at enterprise scale, or underwriting AI risk, there's a seat at the table.