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The Proof-of-Control v1.0 working draft is open for public comment through October 30, 2026.Read and comment →
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Brand Guidelines

Everything you need to show that you work with us, cite us, or report on us — the files, the rules, and the words. Almost all of it is yours to use without asking.

Download these brand guidelines as a PDF

01 · Permission

Start here

We want you to talk about us.

If you are a member, partner, event co-host, journalist or researcher, or you are simply explaining who we are, use our logo. You do not need to ask for permission. The few rules below exist so that no one can fake a claim about certification.

You may, without asking

  • Use the logo to show that you are a member, partner, or event participant.
  • Use the logo when citing, quoting, reviewing, or reporting on our work.
  • Use the logo to say the organization exists — in a list, a slide, a directory.

You may not, ever

  • Redraw, recolor, stretch, rotate, or rebuild the logo. Use the supplied files.
  • Claim or imply a certification.

02 · The kit

Download the files

Download the files from this page rather than a shared drive, so you always have the current version.

Choose a format under any logo to download that file, or download the logo in every format as a zip.

Use each file as it is. Never separate the mark from the name, never set the descriptor and the byline together, and never move or centre the descriptor.

Every format below is a link: click it to download that file, or download every logo at once.

Download these brand guidelines as a PDFDownload all logos (.zip, 1.8 MB)

Every logo, in both inks, as SVG and PNG at three sizes, plus favicons.

File names follow the card. Institutional · under, off-white, 1193 px wide, saves as advanced-ai-society-logo-institutional-under-offwhite-1193px.png.

SVG or PNG. Use SVG where the Inter typeface is installed, such as in design tools. Use PNG everywhere else: it looks the same on every machine, and each file is trimmed to the edge of the logo.

03 · Grounds

Pick the file by the background

Black on light backgrounds, off-white on dark ones. The black is #0A0A0A and the off-white is #F0EDEA. If a file does not suit a background, switch to the other file. Never invert, tint or recolor it.

Light background, black logo.

Dark background, off-white logo.

Greige background, black logo.

04 · Space and size

Clear space and minimum size

Clear space: leave at least the height of the bracket mark on all four sides, and keep text, lines, other logos and busy imagery out of it.

The dashed line shows the minimum. Do not draw it.

Minimum sizes are widths. Below them, use the bracket mark instead of shrinking the logo.

Lockup, screen120 px wide
Lockup, print40 mm wide
Bracket mark, screen24 px wide
Bracket mark, print8 mm wide

05 · Misuse

What wrong looks like

Each example is the real logo with one thing done wrong.

Do

Use — A: Use the black logo on light backgrounds. At least 120 px wide on screen and 40 mm in print, with clear space on all four sides.Use — B: Use the off-white logo on dark backgrounds. Pick the file that suits the background. Never invert or recolor either one.

Don't

Never — 1: Don't stretch it. Changing the width alone distorts the logo. Scale width and height together.Never — 2: Don't squash it. Changing the height alone distorts the logo. Scale width and height together.Never — 3: Don't rotate it. The logo always sits level.Never — 4: Don't recolor it. Use the black file or the off-white file, nothing else.Never — 5: Don't make it neon. Neon is never a logo color.Never — 6: Don't center the descriptor. The descriptor starts under the first letter of the name, or sits beside it.Never — 7: Don't center it under the stacked logo. The stacked logo takes its descriptor beside it, on two lines.Never — 8: Don't rebuild it from parts. Always use the supplied file. Never set the name in type next to the mark.Never — 9: Don't use the name without the mark. The name set in type on its own is not the logo.Never — 10: Don't use the mark as the logo. The bracket mark on its own is only for icons and avatars.Never — 11: Don't use the wrong file for the background. Black on light backgrounds, off-white on dark ones.Never — 12: Don't make it too small. Below 120 px wide, use the bracket mark instead.Never — 13: Don't crowd it. Leave clear space at least as tall as the bracket mark on all sides.Never — 14: Don't add effects. No shadows, glows, outlines, gradients or textures.Never — 15: Don't place it on a busy background. Use a plain area of the image, or put a solid panel behind the logo.

06 · Words

Naming us in prose

Use these forms exactly as written.

Our name is never abbreviated. Write Advanced AI Society in full every time, including in captions, tables and chart labels. In text, never set it in capitals.

Acme is a member of the Advanced AI Society.

Acme is an Advanced AI Society member.

in partnership with the Advanced AI Society

hosted by Acme, with the Advanced AI Society

Proof-of-Control, an open standard chaired and maintained by the Advanced AI Society, hosted at LF Decentralized Trust

Use the full Proof-of-Control line the first time it appears. Where space is tight, such as a chart footnote or slide credit, hosted at LF Decentralized Trust is enough, provided the full line appears elsewhere on the page.

Avoid

Acme's Advanced AI Society
Never possessive.
the AAIS Society
Not our name.
Advanced AI Society approved
We do not approve or endorse products, and there is no certification program yet.
an Advanced AI Society event
Only for events we run. Otherwise, use a partnership line above.
Advanced AI Society
Never in capitals in a sentence.

07 · Description

Describing us

One line9 words

Advanced AI Society is the alliance for verifiable AI.

Boilerplate37 words

Advanced AI Society is the alliance for verifiable AI. We unite market leaders and deployers with insurers, policymakers, and civil society to standardize, deploy, and scale open verification, an AI security approach purpose-built for the agentic age.

Press boilerplate66 words

Advanced AI Society is the alliance for verifiable AI. Its members build verifiable AI solutions that allow anyone to openly verify how autonomous agents act in deployment. Through the Open Verification Lab, the Society develops Proof-of-Control, an industry-led open standard hosted at LF Decentralized Trust. Its Ecosystem Growth pillar aligns market leaders, regulators, and civil society to make open verification standard practice. Learn more at advancedaisociety.org.

08 · Contact

Questions?

You do not need our approval for anything in sections 01 to 07. Write to us if your use falls outside them.

September 2026